24 November 2008
cottages4you and our digital direct agency Cheeze scooped the title of “Freshest Use of Search” at the third annual Fresh Digital Awards.
In an increasingly competitive and fragmented online market, cottages4you has re-focused its online marketing search campaigns to ensure customers using increasingly targeted search terms can find us. The re-work of the campaign saw an immediate increase in customers clicking through to our site and managing to arrange a suitable holiday cottage.
The Fresh Digital Awards 2008 took place on Thursday 20 November 2008 at the Deansgate Hilton Hotel in Manchester with a record attendance of over 300 guests to witness the best show of regional creativity and innovation in digital outside of London.
Manchester agency, The Neighbourhood scooped the Grand Prix at the third annual Fresh Digital Awards, with their “Stories from the Neighbourhood” work.
Leicester based Fuse Digital claimed the overall Digital Agency of the Year title with a variety of different work covering clients from Lucozade to The Bullring in Birmingham and Mark Freeman, also from Fuse, was crowned the Freshest Digital Young Professional of the Year.
Code Computer Love, holder of the Digital Agency of the Year award from last year, also enjoyed success on the night with their work for Huggie’s and Original Source both being Highly Commended.
Other major successes on the night were enjoyed by 3T Productions who won an award for their Magic Page entry which is an interactive reading tool for School Children in the Freshest Online Learning and Education category, and 3T were also Highly Commended for their National College for School Leadership website.
Paula Kelsey, Fresh Director said “The judges, chaired by AKQA’s James Hilton, were all extremely impressed by the caliber of the work and the increase in entries is testament to the importance of Digital work in the communications arena.”